We have evaluated several solutions on the market to find the right fit for our forecasting and purchasing needs. Madden stood out with a solution that we believe is particularly well suited to our business and the way we work.
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Paul Fischbein, CEO of RevolutionRace
RevolutionRace, one of Europe's fastest-growing and most successful outdoor brands, has selected Madden to support its demand forecasting and purchasing processes. The collaboration will begin immediately, with implementation expected to be completed in the near term.
Founded in Sweden in 2013, RevolutionRace has grown from a challenger brand into an international outdoor success story. With a digital-first, direct-to-consumer business model, the company has built a loyal customer base across more than 40 countries, offering functional outdoor clothing, footwear and accessories at accessible prices. In its latest financial year, RevolutionRace surpassed SEK 2 billion in annual revenue for the first time, while delivering an impressive adjusted operating margin of 21%.
Behind that success is a business model built around a close relationship with customers, continuous product development and an increasingly international operation. As the company expands into new markets and product categories, accurate demand forecasting and well-informed purchasing decisions become increasingly important to maintaining profitable growth.
To support these processes, RevolutionRace has chosen Madden's forecasting and inventory planning platform. The solution will primarily be used by the purchasing team, providing data-driven demand forecasts and supporting purchasing decisions across the product assortment. By bringing forecasting and purchasing planning together, Madden will help the team make more informed decisions, improve planning efficiency and balance product availability with inventory investment.
"We have evaluated several solutions on the market to find the right fit for our forecasting and purchasing needs. Madden stood out with a solution that we believe is particularly well suited to our business and the way we work. We are excited to get started and look forward to working together with the Madden team," says Paul Fischbein, CEO of RevolutionRace.
"We are incredibly proud that RevolutionRace has chosen Madden. They have built one of the most impressive growth stories in European e-commerce, combining international expansion with exceptional profitability. We look forward to supporting their purchasing team with the forecasting and planning capabilities needed to continue that journey," says Axel Bukowski, CEO and Co-founder of Madden.
The collaboration is set to begin immediately, with both teams working towards a swift implementation and go-live in the near future.
About Madden
Madden is a Swedish SaaS company providing AI-powered demand forecasting, inventory planning, purchasing and store replenishment solutions for fashion, sports and lifestyle brands and retailers. By combining advanced analytics with intuitive planning tools, Madden helps companies make better inventory decisions, improve product availability and reduce capital tied up in stock.
