Equestrian Stockholm Partners with Madden to Strengthen Forecasting and Inventory Planning Across Global Markets

Equestrian Stockholm, the fast-growing Swedish equestrian fashion brand, has selected Madden Analytics to strengthen its sales forecasting and purchasing processes as the company continues to grow internationally.

Founded in Stockholm in 2015 by Johanna von Sydow, Equestrian Stockholm offers apparel and equipment for riders and horses, combining Scandinavian design with a strong commitment to sustainability. The brand has built an international presence through its own global e-commerce business and a network of around 130 retailers across 27 countries.

Operating across multiple markets, channels and product collections creates significant planning complexity. Demand must be evaluated across geographies and sales channels, while purchasing decisions need to account for existing inventory, incoming orders, seasonal patterns and the performance of both current and previous collections.

To support this complexity and create a more scalable way of working, Equestrian Stockholm will use Madden to generate data-driven sales forecasts and translate expected demand into optimized purchase quantities with the objective of improving product availability while avoiding unnecessary inventory.

The setup includes integrations with Shopify and Visma.net. By combining e-commerce data from Shopify with product, inventory and purchasing data from Visma.net, Madden provides a connected and continuously updated foundation for intelligent forecasting and inventory planning. 

“Equestrian Stockholm has grown rapidly and today serves customers and retail partners across a large number of markets,” says Johanna von Sydow, founder and CEO of Equestrian Stockholm. “As the business becomes more international, it is increasingly important that our forecasts and purchasing decisions are based on a complete and up-to-date view of demand. With Madden, we can bring data from our key systems together, work more efficiently and make better-informed decisions about what to buy and in which quantities.”

By connecting forecasting directly with purchasing, Equestrian Stockholm can create a more proactive planning process. Rather than spending time gathering data and building calculations manually, the team can focus on reviewing forecasts, responding to changing demand and making the commercial decisions that support continued international growth.

“Equestrian Stockholm has built a highly distinctive brand and an impressive international business,” says Axel Bukowski, co-founder and CEO of Madden Analytics. “When a brand operates across e-commerce, wholesale and many different markets, understanding future demand and translating it into the right purchase volumes becomes increasingly complex. By connecting Shopify and Visma.net with Madden, we can give the team one data-driven workflow from sales forecasting to optimized purchasing.”

About Equestrian Stockholm

Equestrian Stockholm is a Swedish equestrian fashion brand founded in 2015 by Johanna von Sydow. The company offers exclusive apparel and equipment for riders and horses, combining Scandinavian design, functionality and a commitment to sustainability. Headquartered in Stockholm, Equestrian Stockholm sells globally through its own e-commerce channels and a network of around 130 retailers in 27 countries.

About Madden Analytics

Madden Analytics provides an AI/ML inventory planning platform for retail brands and retailers, helping teams forecast demand, plan purchases, manage assortments, and optimize stock levels across all channels. Designed for fast-growing companies as well as enterprise operations, Madden enables smarter decision-making through automated workflows, actionable analytics, and seamless integrations with leading ERP, WMS, and e-commerce systems.