Product update: new AI features

Following our public beta, the Madden AI Assistant is now active on all accounts as we transition it out of preview. This update resolves core chat bottlenecks, introduces automated reporting and external developer integrations, and marks the beginning of our continuous, rolling update cycle.

An improved chat with parallel sessions

We have redesigned the chat interface to reduce clutter and keep you focused. The assistant is now optimized to deliver fast, highly accurate answers, minimizing failed queries or repeat typing. You can also run multiple parallel chats simultaneously, making it easy to jump between different planning streams without losing context.

Scheduled and emailed prompts

You can now export AI-generated tables and query results directly from the chat interface to analyze them in spreadsheets. Beyond manual exports, you can ask the assistant to email any report directly to your or a teammate's inbox inline. To fully automate your workflow, you can configure these prompts to run as recurring analyses at set intervals, tracking your key inventory metrics and performance data without manual querying.

Connect developer tools with MCP

We’ve added support for the Model Context Protocol (MCP). This lets you connect client tools like Claude Code or Codex directly to your Madden workspace, so you can query, analyze, and manage your data from your own external environments.

Additional Product Features

• Redesigned product cards: We’ve updated the product card interface to make your data easier to scan. Click the info (i) icon on any card to browse attributes or quickly adjust values like MOQ or Lead Time. Pro Tip: To copy any value instantly to your clipboard, hold Alt or Option while clicking the attribute (works on all filters across the app).

  
  

• Channel-specific performance in Follow-up: We’ve updated the Follow-up tab in Planning. You can now break down sales performance vs. plan by B2B and D2C channels to see exactly how products are performing in each channel.

Coming soon

We are currently building agentic workflows and specialized AI skills. Upcoming updates will let you manage and update your sales plan, purchase plan, and allocation plan directly using natural language.

Happy planning,
the Madden team