Mockberg Implements Madden To Fuel Forecasting and Purchases

Mockberg, the Swedish accessories brand known for its refined, minimalist aesthetic, has seen rapid growth in recent years - expanding across multiple sales channels while continuously evolving its assortment. With increasing operational complexity and a lean team at the core of the business, there was a growing need to improve structure and data-driven decision-making in inventory planning.

As Mockberg scales, managing forecasting, purchasing, and inventory across channels requires reducing reliance on manual processes and introducing more structured, automated workflows. To support this, Mockberg has partnered with Madden Analytics to improve planning accuracy and efficiency across the organization.

With Madden, Mockberg connects forecasting with purchasing, improving inventory decisions across both fast-moving and long-tail products. As complexity increases, the team can adjust plans continuously based on current data.

A central part of the setup is the integration with Visma.net, connecting Mockberg’s ERP with Madden and ensuring that planning is based on up-to-date data. This reduces manual work and improves data quality across the business.

“We’ve been growing quickly across several channels, which has made planning increasingly complex,” says Linnéa Svensson, COO at Mockberg. “With Madden, we now have a clearer structure for forecasting and purchasing, which reduces manual work and improves visibility across the business. It helps us allocate inventory more efficiently and make better decisions with less time and effort.”

By automating key parts of the planning process, Mockberg’s team can focus more on strategic decisions – such as assortment development and channel expansion – rather than manual data handling. It also makes it easier to track performance and respond more quickly to changes in demand.

With Madden in place, Mockberg has strengthened how inventory is managed as the business scales, ensuring it supports efficient operations and profitable growth.

About Mockberg

Mockberg is a Swedish brand offering watches, jewelry, and accessories with a focus on timeless design and everyday elegance. With a strong digital presence and growing international footprint, Mockberg continues to expand its assortment and reach across multiple sales channels.

About Madden

Madden Analytics provides an AI/ML inventory planning platform for retail brands and retailers, helping teams forecast demand, plan purchases, manage assortments, and optimize stock levels across all channels. Designed for fast-growing companies as well as enterprise operations, Madden enables smarter decision-making through automated workflows, actionable analytics, and seamless integrations with leading ERP, WMS, and e-commerce systems.