Madden Analytics and Care of Carl enters collaboration for supplier reporting

June 23, 2021

Jun 23, 2021

Press Release

Care of Carl, the leading Nordic high-end menswear online retailer, enters a new collaboration with Madden Analytics in order to automate and simplify the reporting of data and statistics to their suppliers and brands. 

"We believe in a greater transparency between retailers and their suppliers and brands, and as of today we are already sharing sales and inventory data on request from suppliers. However, the fact that most suppliers want data in individual formats creates a challenge and requires both time and resources to adhere to. We believe that Madden Analytics offers the best overall solution in the market for this challenge", says Henrik Nygren, COO at Care of Carl. 

Madden Analytics’ supplier platform offers an automated service to share and analyze data between retailers and brands. In short, Madden Analytics integrates with the retailer, and the brands that are interested in real-time sales and inventory data and other analytics subscribe to the service and get access to dynamic reporting related to their brand. The data shared is specific for the brand’s sales and inventory KPI’s, and not related to end-consumer information. 

"Madden Analytics’ business model aims to create a simplified process for keeping track of sales and inventory for all parties involved, and also to create the opportunity for less overproduction through better data transparency around inventory levels, sales and other KPI’s, as well as a better understanding of the actual end-consumer demand", says Axel Jacobsson, CEO and co-founder of Madden Analytics. 

"In the traditional retail and wholesale model the sellers and buyers only see each other during short sales periods, without any deep insights of respective performance. At the same time trends are shifting quickly, and in order to be more agile and gain knowledge and information to adjust the assortment, more frequent dialogue is required. At the end of the day we want to offer exactly the right assortment for our customers and optimize the amount of products for each season. With that in mind we are excited to get started with Madden Analytics and hope our suppliers and brands will join the initiative", says Henrik Nygren. 

About Care of Carl

The company was founded 2010 in Borås, Sweden, based on the simple idea of making quality brands for men available online and has since been growing organic and today employees a total of 80 people and a turnover of 300 MSEK. The offering is a wide range of selected high-end male clothing from more than 220 brands, among them Moncler, Brunello Cucinelli, Crockett & Jones, Drake’s, Polo Ralph Lauren and more. The company is active in Sweden, Norway, Denmark, Finland and Germany.

Contact: Axel Jacobsson, CEO Madden Analytics,


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