Understatement Implements Madden Analytics to Optimize Multi-Market Inventory Management and Fuel Global Expansion

Madden Analytics is pleased to announce its partnership with Understatement Underwear, a Swedish underwear brand renowned for its bold designs and commitment to inclusivity and sustainability. Founded in 2017 by Marie Stolt and Maria Lager, Understatement has experienced significant growth, expanding its presence across multiple markets and sales channels. 

Understatement will leverage Madden Analytics’ advanced demand forecasting and inventory health tools to ensure optimal purchases, stock levels and availability across their expanding sales channels. This collaboration equips Understatement with the insights and agility needed to better serve their customers while scaling efficiently.

Understatement are using Maddens’ integration to ecommerce platform Shopify to feed sales and stock data in real-time, while ensuring that historical data is captured as basis for ML-based forecasts. 

“Our continued expansion into multiple markets through multiple channels requires an inventory solution as dynamic as our brand,” said Björn Lagergren, COO of Understatement. “Madden Analytics offers the adaptability and precision we need to navigate the complexity of our business, helping us meet demand consistently and effectively.” 

“We’re impressed by the growth of Understatement, fuelled by a very professional team and their strong commitment to inclusivity, and it’s an honour to support them with purchases and inventory planning going forward” says Axel Bukowski, CEO of Madden Analytics. 

About Understatement

Understatement is a Swedish lingerie company where inclusivity, comfort, and beauty go hand in hand with sustainable delivery. Founded in 2017 by Marie Stolt and Maria Lager, the brand creates inspiring underwear of the highest quality, with exciting details that make the pieces fine accessories that can be part of your outfit. 

About Madden Analytics

Madden Analytics provides powerful, cloud-based inventory planning tools that empower brands to manage stock turnover, optimize cash flow, and make data-driven decisions. With features like machine-learning demand forecasting and flexible budgeting, Madden Analytics supports brands in achieving sustainable, data-backed growth.