Swedemount Chooses Madden Analytics to Strengthen Inventory Planning Across Retail and Wholesale Channels

We’re proud to welcome Swedemount AB, the Swedish sportswear brand and multi-channel retailer, as a new client of Madden Analytics.

Swedemount not only designs and sells performance-driven apparel under its own brand, but also operates Sportshopen - a chain of large-format multibrand stores across Sweden - creating complex demands on purchasing, planning, and internal distribution.

To support its growing operations, Swedemount will use Madden to manage both purchasing decisions and store replenishment - leveraging data to ensure the right product reaches the right location, at the right time.

Madden is integrated to Omnium OMS to make sure data on sales, inventory levels, purchase and transfer orders are updated in real-time and continuously used for optimizing calculations and recommendations. 

"We were looking for a tool that gives us structure and speed across a large and complex assortment,” said Pär Gunnarsson, COO at Swedemount. “With Madden, we can now plan purchases smarter and balance inventory across our retail network - without relying on manual spreadsheets or delayed reports.”

Supporting Growth Through Smarter Planning

Swedemount’s use of Madden spans both its brand assortment and its Sportshopen retail operations, making full use of Madden’s AI/ML capabilities in forecasting, replenishment, and inventory analysis.

“Swedemount is a great example of a company that combines strong brand identity with retail scale,” said Axel Bukowski, CEO at Madden Analytics. “We’re excited to support them with a platform that simplifies complex planning - so they can focus on what they do best: delivering performance gear and great retail experiences.”

About Swedemount

Founded in Sweden, Swedemount AB is an activewear and outdoor lifestyle brand known for high-quality, functional apparel. The company also operates Sportshopen, one of Sweden’s leading multibrand sports retailers, with a growing network of large-format stores offering a curated mix of performance and lifestyle products.

About Madden Analytics

Madden Analytics is a cloud-based inventory planning platform for consumer brands, leveraging AI/ML technology to support buyers. With tools for forecasting, purchasing, store replenishment, and real-time analytics, Madden helps teams buy less, sell more, and stay in control of their inventory.