Macade partners with Madden Analytics to streamline global Inventory Planning

Macade, a rapidly growing golf apparel brand, signs with Madden Analytics, a leading Inventory Planning SaaS provider, to enhance its inventory planning across the US and EU markets.

Founded in 2019 by serial entrepreneur Erik Valentin Villadiego, Macade has quickly become a prominent name in the golf apparel industry, known for its innovative designs and commitment to quality. The Swedish-founded, direct-to-consumer brand has achieved significant success, particularly in the North American market, where it has garnered a substantial following among both casual and professional golfers. Macade's online-first strategy and novel product assortment have driven the company towards a SEK 100 million turnover, with the US market constituting roughly half of its revenue.

Macade's quick expansion has necessitated a more robust approach to forecasting and inventory planning. Currently operating on Shopify and preparing to launch Microsoft Business Central, Macade has also realized the need for advanced support systems for inventory planning to meet the demands of its large customer base in the USA and its growing presence in the EU.

Recognizing this need, Macade has chosen Madden Analytics to address the complexities of planning purchases across multiple regions. Madden Analytics' cloud-based platform enables consumer brands and retailers to make data-driven decisions about sales and inventory, optimizing production and reducing oversupply.

"We are excited to partner with Madden Analytics to streamline our inventory planning processes," said Sophie Tranarp of Macade. "Their expertise and advanced software solutions will be instrumental in helping us manage our growth and ensure we can meet the high standards of availability that our customers expect."

By leveraging Madden Analytics' software, Macade aims to enhance efficiency, reduce costs, and maintain optimal product availability, allowing the brand to continue its mission of delivering high-quality, stylish golf apparel to golfers worldwide.

"Macade's impressive growth, commitment to quality, and ambition to minimize over production make them an ideal user for Madden," said Axel Bukowski, CEO of Madden Analytics. "We look forward to supporting them in optimizing their inventory planning to support their expanding operations in the US and EU."

About Macade

Macade takes pride in developing, testing, and releasing each piece individually to ensure their products meet the highest quality standards. They meticulously source the most advanced materials and craft innovative designs, seamlessly blending superior functionality with modern style. Founded in 2019, Macade launched with a small collection of well-fitted gear and has since clothed over 100,000 golfers worldwide. The brand's products have been worn by numerous professional golfers across the PGA, LPGA, and European tours, including Sweden’s own Alex Norén.