J.Lindeberg chooses Madden Analytics as strategic software for inventory planning

January 23, 2024

Jan 23, 2024

Press Release

J.Lindeberg, the global fashion brand known for its modern designs bridging the sports and fashion segment, signs with Madden Analytics, a leading provider of SaaS solutions for inventory planning and purchasing. The aim is to enhance data-driven decision-making processes, streamline complex planning across multiple channels, and optimize stock turnover.

Founded in 1996, J.Lindeberg specializes in fashion- and sports-bridging apparel and has a presence in more than 30 countries worldwide. In recent years, J.Lindeberg has experienced significant growth across all channels, with e.g. e-commerce growing more than 50% continuously for several years in a row. The brand has surpassed 1 billion SEK in yearly revenue and continues to grow, while also maintaining a healthy positive net profit.

As a global multi-channel brand, J.Lindeberg faces the challenges of managing many diverse sales channels, including a vast wholesale network, own brand stores, and online platforms. With strong sales growth across different geographies and channels, and multiple collections released each year, the company needed a solution to provide better data insights, more accurate forecasting tools, and simplified planning across its extensive operations.

"We were seeking a comprehensive planning solution that could address our evolving business needs. Madden Analytics stood out for its user-friendliness and advanced features, including machine learning-powered forecasting models and the ability to plan purchases efficiently," said Elin Källberg, Supply Chain Manager of J.Lindeberg. "The simplicity of the set-up with integrating Madden to Business Central through our existing partners Navipro further convinced us that Madden Analytics is the right solution for inventory planning and we are looking forward to getting started."

In Madden Analytics, J.Lindeberg gains valuable features to optimize their purchasing: 

  • Inventory Planning: Madden Analytics enables the user to forecast demand and future stock levels with the help of historical data combined with machine learning forecast models 

  • Optimized Stock Levels and Allocation: The platform provides tools to optimize current stock allocation, improving efficiency through reducing excess inventory and minimizing unwanted stock-outs

  • Sales and Stock Analytics: Access to comprehensive data and analytics throughout relevant parts of the team, facilitating informed decision-making in real-time

With the support of Madden's solutions, J.Lindeberg will gain better accuracy and efficiency to optimize their inventory levels and improve their stock turnover. This, in turn, allows even better control over long-term cash flow.

"We’re honored that J. Lindeberg has chosen Madden Analytics as their inventory planning solution, and we believe our software will make a great contribution to their buying and planning operations. We’ve been impressed with the team and the brand's performance and are looking forward to supporting them with inventory planning going forward," said Axel Bukowski, CEO of Madden Analytics.

About J.Lindeberg

J.Lindeberg was born out of an idea to inject style and energy into golf by changing how players all over the world dress on and off the course. Since 1996, they've continued to bridge the worlds of fashion and sports with irreverence, offering sophisticated, edgy, and comfortable products for a modern active lifestyle.

About Madden Analytics

Madden Analytics was founded in 2020 in Stockholm, Sweden, and has a customer and partner base including Asket, Chimi, Our Legacy, Bubbleroom, Nordic Knots, and many more. Through Maddens’ proprietary software, consumer brands and retailers can plan and follow up on sales and inventory with the ultimate goal of optimizing production and reducing oversupply.

Axel Bukowski
+46735 61 88 68


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