Babyshop Signs with Madden Analytics to Strengthen Inventory Planning and Business Intelligence Capabilities

Madden Analytics is proud to welcome Babyshop, one of Europe’s leading premium retailers for children's fashion and products, as a new customer. As part of their continued digital transformation, Babyshop recently implemented Microsoft Business Central and will now integrate Madden Analytics to support more data-driven inventory and purchasing decisions.

The integration between Madden and Business Central is handled by Codeunit, ensuring seamless and real-time data flow across sales, stock, and purchasing—laying the foundation for smarter planning and increased operational efficiency.

Data-Driven Planning to Support Growth

With a large and diverse assortment across brands, categories, and markets, Babyshop’s buying team will use Madden Analytics to optimize purchasing and ensure the right stock is available at the right time. In addition to advanced demand forecasting and planning tools, Madden will also provide the team with in-depth Business Intelligence capabilities, helping them monitor and improve performance across the supply chain and product assortment.

“We are investing in tools and processes that help us become more data-driven, agile, and efficient,” said Darko Draskovic-Ydremark, CEO at Babyshop. “With Madden Analytics fully integrated into our Business Central environment, we now have a best-in-class solution for inventory planning and performance tracking. This will be an important enabler for both profitability and growth.”

Supporting Smart Retail with Scalable Solutions

Babyshop joins a growing list of brands choosing Madden Analytics to bring clarity and precision to their inventory and purchasing processes. With real-time ERP integration and an intuitive and user-friendly interface, Madden empowers teams to move from reactive to proactive planning.

“We are excited to support Babyshop, a company with a strong digital foundation and clear ambitions for scalable, intelligent growth,” said Axel Bukowski, CEO of Madden Analytics. “Our integration with Business Central ensures that Babyshop’s buying and planning teams always have the right data at their fingertips—enabling more confident and profitable decisions.”

About Babyshop

Founded in Sweden, Babyshop is a global premium retailer for children's clothing, gear, and lifestyle products, offering a curated selection from top brands. With a strong digital presence and a commitment to quality, Babyshop serves families in over 50 countries.

About Madden Analytics

Madden Analytics offers a cloud-based inventory planning platform that helps brands improve stock turnover, optimize forecasts and purchasing, and enhance visibility into their operations. With ERP integrations, machine learning forecasting, and powerful BI features, Madden enables modern retail teams to plan with confidence.