How to know when to discontinue a product

Guide

For consumer brands, one of the biggest challenges is knowing when to discontinue a product. In this guide, we'll break down the factors determining when an item is no longer contributing enough to be a part of the assortment - and what early signals to look out for.

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Madden assortment planning

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Madden assortment planning

AI-powered planning and replenishment for brands and retailers, with agents that work alongside your team.

© 2026 Madden Analytics

Born and raised in Stockholm, Sweden

AI-powered planning and replenishment for brands and retailers, with agents that work alongside your team.

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© 2026 Madden Analytics

Born and raised in Stockholm, Sweden