How MADLADY Streamlines Inventory Planning with the Power of Ongoing WMS and Madden Analytics

November 12, 2024

Nov 12, 2024

Case Story

With Madden Analytics, we gain accurate demand forecasting that’s tailored to our specific needs, helping us better anticipate inventory requirements

Ilia Komorin, CFO and Founder MADLADY

MADLADY, a leading online retailer specializing in women’s trousers, has consistently grown in popularity thanks to its commitment to style, quality, and customer satisfaction. Managing inventory effectively is crucial for MADLADY’s success, especially as demand fluctuates and the brand expands. To keep up with these operational needs, CFO and Founder Ilia Komorin sought a seamless, efficient way to handle the complexities of flow of goods and inventory planning. This led MADLADY to adopt Ongoing WMS for warehouse management and Madden Analytics for advanced inventory forecasting and planning.

In a recent interview, Ilia shared his insights into how each platform supports MADLADY’s goals and how combining them has further optimized the company’s operations.


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A Strategic Approach to Warehouse Management and Inventory Planning

When asked about the main benefits of each system, Ilia highlights the unique strengths that Madden Analytics and Ongoing WMS bring to the table.

What are the main benefits of using Madden Analytics for inventory planning?

“With Madden Analytics, we gain accurate demand forecasting that’s tailored to our specific needs, helping us better anticipate inventory requirements. The platform allows us to analyze trends and plan accordingly, which reduces overstock and stockouts. It’s especially helpful during peak seasons, when getting our forecasts right is essential” says Ilia. 

What are the main benefits of using Ongoing WMS?

“Ongoing WMS has been invaluable for managing our stock flow efficiently. It provides full visibility into our inventory levels, helping us track stock movements and manage order fulfillment smoothly. It’s easy to use and integrates well with our existing systems, which has made it an essential tool in our day-to-day operations” says Ilia. 

These insights capture how each system individually enhances MADLADY’s operations. Yet, it’s the combination of Madden Analytics and Ongoing WMS that has delivered truly transformative results.

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Streamlined Data Flow for Efficient Inventory Management

Ilia noted the importance of having a fully integrated solution that allows critical data to flow smoothly between systems. This integration enables MADLADY to use real-time data from Ongoing WMS within Madden Analytics, empowering them with reliable forecasting capabilities, essential for managing seasonal peaks and market trends. MADLADY can now achieve higher accuracy in demand forecasting, which directly impacts stock availability and turnover.

What benefits do you see from using Ongoing WMS and Madden Analytics together?

“The biggest benefit is the real-time data exchange between Ongoing WMS and our inventory planning tool Madden. This allows us to track inventory levels accurately, even as customer orders come in and stock levels change. We can forecast more precisely, reduce stockouts, and make more efficient purchasing decisions to ensure we have the right amount of stock on hand, all thanks to the synergy between Ongoing WMS and Madden.”

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Improved Operational Efficiency and Customer Satisfaction

With Ongoing managing the logistics and Madden Analytics handling the data insights and forecasts, MADLADY has experienced a notable improvement in operational efficiency. The team can now anticipate inventory needs with greater accuracy, ultimately resulting in fewer stockouts and better fulfillment times—both of which are critical to maintaining customer satisfaction.

How has this operational efficiency affected MADLADY’s performance?

“Using both systems together has helped us cut down on overstocking and understocking issues, which has made a big difference in our ability to meet customer demand promptly. Our customers notice when we’re consistently able to deliver, and this has positively impacted customer satisfaction.”


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About Ongoing Warehouse and Madden Analytics

The Ongoing WMS and Madden Analytics integration provides brands like MADLADY with a robust framework for managing inventory and forecasting demand. By seamlessly transferring data between warehouse management and analytics, mutual customers gain unparalleled insight into stock levels, demand trends, and supply chain efficiency.

With the synergy of Ongoing WMS and Madden Analytics, companies can confidently scale operations, optimize inventory planning, and focus on growth.

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