Cura of Sweden deploys Madden Analytics for demand forecasting, inventory planning and replenishment

May 10, 2023

Press Release

Cura, a leading brand in sleep health, has a rapidly growing product range and an extensive distribution network in addition to operating their own ecommerce platform. To streamline their complex inventory planning processes they now look to Madden Analytics.

Cura of Sweden was founded in 2017, and quickly became the leading brand in high-quality bedroom products aimed at enhancing sleep and improving wellbeing. They began their journey with weighted blankets and later expanded their product line to include linen, pillows, and mattresses. The brand has grown quickly and established distribution throughout the Nordics with a large network of traders. They continue to invest strongly in their D2C business and in expanding internationally.

The rapidly expanding business demands enhanced forecasting and planning processes to support the many markets, sales channels and a growing assortment. In Madden Analytics, Cura can forecast well in advance and effectively manage production for their diverse sales channels. Madden also allows them to monitor their sales and stock progression and ensure optimal inventory levels with the help of replenishment recommendations, activation alerts and deadstock prompts.

- We are thrilled to partner with Madden Analytics to support our transformation to a DTC company and our growth journey. Their advanced forecasting and stock visualization functionalities will be invaluable additions to our inventory planning processes, says Carl Borg, CTO at Cura of Sweden. 

Madden Analytics allows product brands to forecast production for their D2C channels as well as plan for their wholesale business. 

- We are excited to welcome Cura, an innovative category leader, to Madden Analytics. With their impressive and complex setup catering to numerous markets and channels, we are pleased that they have chosen Madden Analytics to assist in scaling their inventory planning across the different facets of their business, Axel Bukowski, CEO at Madden Analytics.

About Cura

Cura of Sweden is a Swedish company founded in 2017 with a vision of becoming the global market leader in innovative and high-quality bedroom products for better sleep and health. With a rapidly growing range of products and an extensive distribution network, they always strive to find the best solutions to improve your sleep.

Contact: Axel Bukowski, CEO Madden Analytics,


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