Chimi partners with Madden Analytics to improve stock turnover

November 13, 2023

Nov 13, 2023

Press Release

Chimi, a prominent eyewear and accessories brand, has partnered with Madden Analytics, a leader in inventory planning solutions, to balance their inventory levels and increase stock turnover rates.

Chimi was founded in Stockholm in 2016 on the idea of creating eyewear, ready-to-wear garments, and accessories engineered for a fearless lifestyle. With a focus on innovation and customer satisfaction, Chimi has become a go-to brand for fashion-forward consumers. 

Having achieved profitability and a remarkable 50% year-on-year revenue growth in 2022, Chimi is poised to further expand globally. The brand currently holds a strong market presence through its e-commerce platform, concept stores, and select global retail partners.

Teaming up with Madden Analytics enables Chimi to efficiently scale by optimizing supply and freeing up time from manual processes. Madden’s inventory planning solutions help them forecast customer demand, and ensure purchase plans and inventory allocation meet demand in the best possible way. 

“We see Madden Analytics as a key partner for our future growth, by ensuring accuracy and scalability in inventory planning, supporting sales forecasting, and optimizing inventory allocation. On top of this, the Madden team is very accommodating and collaborative, optimizing and tweaking the software based on our needs” explains Simon Freed, Business Controller, Chimi.

Axel Bukowski, CEO of Madden Analytics, adds, "Chimi is a very impressive brand with great operations already in place. We’re excited to be a small part of their continued journey to become a global household name, and hopefully remove headaches in getting there."

About Chimi

Chimi is a forward-thinking eyewear and accessories brand founded on the principle of offering fashionable and functional products that reflect personal style. Based in Stockholm, Sweden, Chimi has gained popularity for its wide range of trendy eyewear options crafted to enhance individuality.

Contact: Axel Bukowski,


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