A Day’s March deploys Madden Analytics for advanced sales forecasting and replenishment

Swedish fashion brand A Day’s March has been growing exponentially and now signs with Madden Analytics to optimize inventory planning and allocation. 

A day’s march is a contemporary Swedish fashion brand with the aim to offer long-lasting quality clothes at a better price. Their business model focuses on longevity rather than fleeting trends, employing a direct-to-consumer (D2C) approach to bypass wholesale markups and offer timeless designs that customers can cherish for years.

Over the past few years, the company has consistently achieved substantial growth, surpassing €10 million in revenue last year. To support their ongoing expansion, they are now working with Madden Analytics to accurately forecast demand, strategically plan their inventory, and ensure efficient replenishment.

With Madden Analytics, A Day’s March can forecast sales and quantify buying needs for the full assortment, and synchronize the plan with sales targets and the buying budget. The software helps with optimal initial allocation to each store and/or warehouse, as well as in-season replenishment to the stores. 

"Using Madden Analytics we are able to aggregate all of our sales and inventory data in one place and analyze, plan, and follow up in real time. Madden’s functionality for forecasting demand and automating replenishment will be a game-changer for our long-term inventory planning and save us a lot of time previously spent on manual processes," says Hedwig Lindegren, Purchase Controller at A Day’s March. 

Madden Analytics' software is designed to optimize inventory planning processes, enabling brands to reduce working capital and improve cash flow

"A Day’s March has established an exceptional brand and business in Sweden and throughout Europe. We are thrilled to be chosen as their trusted partner, providing Madden's solutions to streamline their inventory planning processes and ensure their readiness for future growth," says Axel Bukowski, CEO of Madden Analytics.

About A Day’s March

Founded in 2014 by Marcus Gårdö, Pelle Lundquist, and Stefan Pagréus, A Day’s March has emerged as a prominent Swedish clothing label. With a strong online presence through their webshop at adaysmarch.com and a network of seven stores spanning Sweden, Denmark, and the UK, the brand has established a remarkable footprint. The name, A Day’s March, embodies their mission to craft garments that accompany individuals through life's victories and challenges. Committed to longevity, A Day’s March meticulously creates enduring apparel that resonates with their customers, fostering a lasting love for their timeless designs.

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Contact: Axel Bukowski, CEO Madden Analytics, axel@maddenanalytics.com