True Motion Selects Madden Analytics to Power Smarter Purchase Planning Across Channels

Madden Analytics is proud to welcome True Motion, the German running shoe brand redefining performance footwear, as our latest customer. Known for their patented U-TECH™ technology and growing international presence, True Motion has chosen Madden's AI/ML platform to gain deeper control over purchase planning across both e-commerce and wholesale.

The integration between True Motion’s operations and Madden Analytics is built on Centra, and was completed in record time - going live within just 2–3 days thanks to Madden’s proprietary integration with the Centra platform.

Smarter Inventory for a Complex Product

With performance footwear, planning is particularly challenging. Given long production lead times and a pre-order driven wholesale business, accurate demand planning across sizes and colorways is essential to ensure optimal product availability across all channels, from retail partners to DTC.

True Motion will use Madden to forecast demand more accurately, manage size distributions intelligently, and streamline decision-making between wholesale and DTC operations.

“Madden Analytics gives us the clarity and precision we need to plan a complex product like running shoes,” said Christian Arens, Co-Founder of True Motion. “The onboarding was incredibly fast - just a few days from first connection to being fully operational - and we immediately gained visibility into key metrics that help us act faster and plan smarter.”

A Platform Built for Agility and Growth

The collaboration highlights Madden’s ability to deliver value quickly to fast-growing consumer brands with operational complexity.

“True Motion is a great example of a modern brand that blends innovation in product with agility in operations,” said Axel Bukowski, CEO of Madden Analytics. “We’re excited to support their growth journey with tools that simplify forecasting, size curve optimization, and channel planning.”

About True Motion

Based in Germany, True Motion is revolutionizing running shoes with its patented U-TECH™ cushioning system—designed to reduce injury risk and improve performance. With a growing global footprint and a loyal runner community, the brand is quickly gaining momentum in the performance footwear market.

About Madden Analytics

Madden Analytics provides cloud-based inventory and purchase planning solutions for consumer brands. With powerful AI/ML forecasting tools, real-time stock insights, and plug-and-play integrations to leading platforms like Centra, Madden empowers teams to optimize inventory and drive profitability across channels.