Madden Analytics Welcomes adbriq as Official Integration Partner for Business Central

Madden Analytics is proud to announce a strategic partnership with adbriq, a leading consultancy and integration specialist in the fashion and lifestyle sector. With this collaboration, adbriq has developed a seamless integration between Microsoft Dynamics 365 Business Central and Madden Analytics, streamlining the deployment of advanced forecasting and purchasing capabilities for Business Central users.

Empowering Microsoft Business Central with Next-Level Planning

Microsoft Dynamics 365 Business Central continues its impressive momentum in the ERP ecosystem - with over 40,000 companies currently using the solution and adoption growing rapidly. The ERP, acclaimed for its scalability and seamless integration across Microsoft tools, now becomes an even stronger driver of operational excellence through Madden Analytics.

Thanks to adbriq’s integration, Business Central users in the fashion and lifestyle sectors - industries where assortment complexity and dynamic customer demand are the norm - can easily add sophisticated inventory forecasting, automated replenishment recommendations, and advanced purchasing tools on top of their existing ERP setup.

Bridging Gaps, Streamlining Success

With adbriq’s solution, brands can implement Madden Analytics into Business Central environments with minimal friction and maximum impact:

• Live integration: Real-time synchronization of sales, inventory, and purchasing data - without complex IT overhead.
  
  

• Tailored to fashion & lifestyle: adbriq understands the unique challenges of variant-rich businesses and brings pre-configured solutions for those needs - while Madden helps the same type of customers by calculating size curves and other fashion specific issues.
  
  

• Scalable forecasting powerhouse: Madden transforms Business Central into a planning hub that enables data-driven buying, replenishment, and assortment optimization.
  
  

A Shared Vision for Operational Excellence

“We’re thrilled to collaborate with adbriq so that more brands can access Madden Analytics without recreating their tech stack,” said Axel Bukowski, CEO of Madden Analytics. “Their deep specialization in fashion ERP implementations ensures a smooth rollout and high ROI for our shared clients.”

“Our goal is to help fashion and lifestyle brands build scalable tech foundations that actually support the way they work,” added Jacob Rosengren, Co-Founder at adbriq. “With this integration, Business Central users can access powerful planning capabilities without needing custom development or costly workarounds.”

About adbriq

adbriq is a Swedish consultancy renowned for its fashion- and lifestyle-focused ERP expertise. With solutions built on Microsoft Business Central, TRIMIT Fashion, and the proprietary “bisting” integration platform, adbriq enables a long-term, modular, and support-driven approach to digital transformation.

About Madden Analytics

Madden Analytics helps consumer brands optimize inventory planning by replacing spreadsheets with AI-powered forecasting and data-driven purchasing tools. Seamlessly integrated into systems like Business Central, Madden empowers teams to reduce stock-outs, lower working capital, and make smarter inventory decisions.