Madden Analytics and Codeunit Launch Standalone Integration for Microsoft Business Central

Madden Analytics is proud to announce a strategic partnership with Codeunit, a leading developer of integration solutions for Microsoft Dynamics 365 Business Central. The result of this collaboration is a standalone integration between Madden Analytics and Business Central - now available to any BC user, regardless of ERP consultancy partner.

Plug-and-Play Access to Advanced Inventory Planning

Microsoft Business Central continues to grow as one of the most widely adopted ERP systems for mid-market companies, especially in retail and consumer goods. Until now, integrating advanced planning tools like Madden required custom development or close coordination with specific Business Central consultants.

Thanks to Codeunit, that’s no longer the case.

The new integration allows any Business Central user to implement Madden Analytics as a third-party application, with the assistance of Codeunit - enabling fast and secure access to real-time sales, stock, and purchasing data, without needing to reinvent the wheel. With a standardized and scalable integration in place, companies can now activate advanced forecasting, purchasing support, and inventory intelligence in a matter of days.

Designed for Flexibility, Built for Scale

This partnership unlocks a future-proof pathway for Business Central customers who want to boost operational efficiency and profitability through smarter inventory management. Whether it's reducing overstock, avoiding stockouts, or gaining real-time insights into product performance, Madden’s powerful analytics platform is now just one integration away.

“We’re very excited about this partnership with Codeunit,” said Axel Bukowski, CEO of Madden Analytics. “They’ve built an integration that removes the friction for Business Central users who want to add modern inventory planning capabilities to their stack. It’s an efficient integration approach that brings real value, fast.”

“Our goal with this integration was to make Madden Analytics easily accessible to the entire Business Central ecosystem,” said Daniel Ekvall, Co-Founder at Codeunit. “We’ve created a robust and standardized solution that allows any BC customer to connect with Madden without the usual complexity. It’s fast, scalable, and designed for modern retail.”

About Codeunit

Codeunit builds ready-to-use apps and integrations for Microsoft Dynamics 365 Business Central, allowing businesses to extend their ERP with best-in-class tools and services. Their solutions are designed for performance, scalability, and ease of use - offering BC users more flexibility and faster time to value. Learn more at codeunit.io.

About Madden Analytics

Madden Analytics provides cloud-based inventory planning and analytics tools for consumer brands and retailers, powered by AI/ML. With real-time forecasting, replenishment automation, and seamless integrations to leading ERP and commerce platforms, Madden empowers teams to make better decisions, improve stock turnover, and grow more profitably.