ICE Beauty Group Signs with Madden Analytics to Boost Performance in Inventory Forecasting and Buying

May 20, 2024

Press Release

ICE Beauty Group, a leading Scandinavian distribution partner in the beauty industry, chose Madden Analytics, a renowned Inventory Planning SaaS provider to refine ICE Beauty Group's inventory planning capabilities.

Established in 2010, ICE Beauty Group has been instrumental in introducing innovative brands to the Scandinavian market. With brands like Sol De Janeiro, RevitaLash, Nécessaire, KORA Organics, Juliette Has a Gun and Rose Inc they cater to a consumer base of 27 million people.

"Our mission at ICE Beauty Group is to provide Scandinavian consumers with access to innovative brands in the beauty sector," said Andy Johnsson, CEO of ICE Beauty Group. "As we continue to grow and expand our reach, optimizing inventory planning becomes paramount. Partnering with Madden Analytics will equip us with the intelligence and tools necessary to streamline our forecasting and procurement processes."

Madden Analytics brings extensive expertise in inventory planning solutions, offering ICE Beauty Group a robust platform to transition from cumbersome, excel-based methods to data-driven forecasting and buying. By utilizing advanced algorithms and analytics, ICE Beauty Group aims to improve operational efficiency and meet the dynamic demands of its rapidly growing market.

"We are happy to work with ICE Beauty Group, a cornerstone in the Scandinavian beauty industry," said Axel Bukowski, CEO of Madden Analytics. "We look forward to supporting them in navigating the complexities in inventory planning for multiple brands."

About ICE Beauty Group

Founded in 2010, ICE Beauty Group is a leading Scandinavian distributor in the beauty industry. With offices across Sweden, Norway, Denmark, and Finland, ICE Beauty Group offers direct access to leading retail chains and serves a consumer base of 27 million people. Committed to innovation and excellence, ICE Beauty Group drives growth for its brand partners through proven brand-building skills and strong retail relationships.

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Born and raised in Stockholm, Sweden