Cellbes partners with Madden Analytics to optimize planning for long-life assortments

Cellbes partners with Madden Analytics to optimize planning for long-life assortments

Madden Analytics is proud to welcome Cellbes AB as a new client.

Founded in 1954 as a small mail-order business, today Cellbes is one of Sweden’s best-known fashion and e-commerce companies. From its headquarters in Borås, the brand designs, produces, and sells clothing to customers across the Nordics and Europe - offering timeless, inclusive fashion in a wide range of sizes and styles. With a strong online presence and a loyal customer base, Cellbes has built its reputation around quality, comfort, and a consistent assortment that meets everyday needs.

A significant part of the company’s product range consists of long-life garments – classic, continuously sold styles that form the backbone of their assortment and should always be available in stock. Managing this segment efficiently is key to ensuring both customer satisfaction and healthy inventory levels.

Challenge: balancing availability and efficiency

For a brand like Cellbes, the challenge lies in finding the right balance between availability and efficiency. The long-life assortment must always be in stock - yet without excess inventory or manual processes that consume valuable time and resources. Historically, much of the forecasting and purchasing work for these core products had been handled manually, which limited scalability and precision.

Solution: a unified, data-driven setup

By integrating Madden Analytics with Microsoft Dynamics 365 Business Central, through implementation partner adbriq, Cellbes now has a seamless, data-driven foundation for planning and purchasing. The integration allows real-time synchronization of ERP, sales, inventory and purchase data, providing a clear, shared view across teams.

With Madden, Cellbes can:

• Generate more accurate demand forecasts based on sales history and seasonality

• Automate purchase and replenishment recommendations

• Visualize performance through intuitive dashboards and reporting tools

• Save significant time by reducing manual work and spreadsheet dependency

Driving control and smarter decisions

The new setup enables Cellbes to maintain the right stock levels across key product lines, minimize overstocks, and improve overall buying efficiency. The long-life assortment can now be managed proactively - ensuring high availability for customers while optimizing capital tied up in inventory.

“With Madden, we’ll gain better control of our core assortment and ensure that our forecasting and purchasing are both efficient and data-driven,”
says Maria Måsö, Assortment and Analytics Manager at Cellbes.

A step toward scalable, sustainable growth

By combining deep product knowledge with modern analytics, Cellbes continues its transformation toward smarter and more sustainable inventory management. The collaboration marks another step in their journey to make data a driving force behind decision-making - and to ensure that timeless products stay both relevant and available for the long term.

About Cellbes

Cellbes AB, founded in 1954 and headquartered in Borås, Sweden, is a leading Nordic fashion and e-commerce company. With operations across Sweden, Norway, Finland, and other markets, Cellbes offers a wide range of women’s and men’s clothing, footwear, and accessories. The company’s mission is to make fashion accessible, comfortable, and inclusive - providing customers with long-lasting products that combine quality, fit, and timeless design.

About Madden Analytics

Madden Analytics provides cloud-based inventory and purchase planning solutions for consumer brands. With powerful AI/ML forecasting tools, real-time stock insights, and plug-and-play integrations to leading platforms like Centra, Madden empowers teams to optimize inventory and drive profitability across channels.