CAIA Cosmetics Selects Madden Analytics to Power Scalable Inventory Planning and Buying

Madden Analytics is proud to announce that CAIA Cosmetics, one of the fastest-growing beauty brands in Europe, has chosen Madden as their inventory planning and buying platform. As CAIA continues to scale rapidly across markets and product categories, the company will rely on Madden Analytics to ensure data-driven decisions around purchasing, production, and stock management.

To support seamless operations, the integration between Madden Analytics and CAIA’s ERP system, Microsoft Business Central, is delivered by Brightcom, enabling real-time syncing of sales, stock, and purchasing data across the organization.

Scaling with Confidence

With a fast-moving assortment and increasing demand across geographies, CAIA Cosmetics is focused on minimizing both stockouts and excess inventory - two of the most common challenges for high-growth brands. By implementing Madden Analytics, CAIA will gain access to advanced demand forecasting, planning tools, and real-time inventory insights to support precise buying and replenishment decisions.

A Platform for Purchasing Excellence

CAIA’s decision reflects a broader shift among leading consumer brands toward data-first supply chain strategies. With Madden Analytics, brands are equipped to reduce manual processes, improve forecast accuracy, and drive more profitable purchasing.

“We’re excited to support CAIA on their continued growth journey,” said Axel Bukowski, CEO of Madden Analytics. “They’ve built an incredible brand, and we’re proud to contribute with tools that will help scale their backend operations to match that success. Our integration with Business Central ensures that their planning is always based on the latest data - precisely what fast-growing brands need.”

About CAIA Cosmetics

Founded in Sweden, CAIA Cosmetics is a leading direct-to-consumer beauty brand known for its high-quality makeup and skincare products, bold branding, and strong digital presence. With a loyal customer base and a fast-evolving assortment, CAIA continues to expand across Europe and beyond.

About Madden Analytics

Madden Analytics offers cloud-based inventory planning solutions that help brands increase stock turnover, reduce working capital, and make smarter, data-driven purchasing decisions. With seamless ERP integrations and machine learning-powered forecasting, Madden supports consumer brands on their path to scalable and profitable growth.