Cookie Policy

Last updated: 5 April 2022

Why and who?

Madden Analytics AB, registration number 559258-4998, ("Madden Analytics", "we", "us", "our")is using cookies and other tracking technologies ("Cookies") in order to improve your user experience.

This Cookie Policy ("the Policy") describes Madden Analytics's usage of Cookies by explaining what Cookies are, why we use them and how you can control the usage of Cookies when you use our service -the Madden Analytics platform - and/or our Webpage (commonly referred to as "Webpage"). The Policy does not inform about the usage of Cookies that are essential in order to provide the Webpage and its services to you (so-called strictly necessary cookies).

For more information about how we process your personal data in relation to Cookies, see our Privacy Policy (

What are Cookies?

A Cookie is a text file that is sent from the Webpage and stored on your computer, cell phone or any other device that you use to visit the Webpage.

Cookies allow us to e.g. recognise the device you use next time you visit the Webpage, provide certain essential functions and to monitor user behavior on the Webpage.

How long is the Cookie stored?

There are two types of Cookies; Session cookies and Permanent cookies.

Session cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome).

Permanent cookies remains on your device after you have closed the browser. The Cookie will be stored for as long as it is indicated in the Cookie or until you remove it.

Madden Analytics's usage of Cookies

We use the following types of Cookies:

These Cookies analyse how you use the Webpage and monitors the Webpage's performance. This helps us to identify and manage eventual problems. A performance cookie can e.g. keep track of the traffic on different pages and give us information on how long it takes for a page to load.  

Operation and optimisation
These Cookies help us ensure that the Webpage is working as it should. It also gives us information which allow us to test new ideas and improve theWebpage.  

These Cookies help us increase the security by preventing, detecting and managing harmful activities on the Webpage.

By collecting information on how you interact with the Webpage, these Cookies helps us to be more relevant in our communication with you and improve your experience.

These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles inorder to display ads elsewhere.  

First party Cookies

First party cookies are set by the Webpage on your device and can therefore only be read by you or us.

Name: Auth0
Type: Security
Purpose: Auth0 is a trusted provider of authentication and security services, which helps us collect, store and manage sensitive user data such as usernames and passwords in a secure way.
Duration: 3 days

Name:Cookie Script
Type: Functionality
Purpose: This cookie remembers the settings you have made with regards to allowing cookies at your first visit to our website
Duration: 1 year  

Third party cookies

The Cookie is set by another party than us when you visit theWebpage.

Madden Analytics only uses reliable third parties.Third-party cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. Since we can't provide detailed information we refer to their respective policies.

We use these service providers:

Provider: CloudFlare
What is it doing: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. The cookie is saved for 30minutes.
More info:

Provider: Google Universal Analytics
What is it doing: These cookies are associated with GoogleUniversal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
More info:

Provider: Google Analytics
What is it doing: This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track page views.
More info:

Provider:Google Analytics
What is it doing: This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
More info:

Provider: Leadfeeder
What is it doing: Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site
More info:


Managing Cookies

When you visit the Webpage for the first time we ask for your consent to use non-necessary cookies. You can withdraw your consent at anytime. If you no longer wish to store the Cookies you have accepted, you can goto your web-browser settings and accept, deny or remove cookies (usually under"Help", "Settings" or "Edit"). Note that you will likely not be able to use all services on the Webpage if you choose to deny Cookies.

Changes to this Policy

We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy.  


Contact us if you have any questions about Cookies: