Iconic brand CCM Hockey use Madden Analytics to track wholesale data in real-time

December 7, 2021

When Madden had integrated to Länna Sport and started offering their platform to Länna’s suppliers, CCM Hockey was quick to try out the service. Länna Sport is one of CCM’s most important wholesale accounts in Sweden, and getting close to real-time statistics on how sales and inventory are performing through Madden is a game changer.

Madden’s platform solves a classic problem within wholesale - that we rarely know how our wholesale accounts are performing once the goods have been delivered to the retailer. Through Madden we get the same statistics as if we would have sold to the end customer ourselves, which is really helpful in understanding current trends and identifying how our products are performing at different retailers”, says Richard Johansson, Key Account Manager CCM Hockey. 

Starting with Länna Sport, the team at CCM is now eager to use Madden for additional wholesale accounts. Madden is already integrated to the next retailer at CCMs request - a specialized hockey store/e-commerce - and more retailers are planned to be onboarded shortly. Madden’s solution has obvious benefits for the retailers as well: their suppliers can take ownership in suggesting re-orders and optimize inventory - leading to fewer situations where popular products are out-of-stock. 

We started identifying products that could be replenished from day one when using Madden. This is truly a win-win situation for us as a supplier and for the retailers who don’t miss out on sales, and for the end consumer who isn’t met with stock-outs”, says Richard Johansson, Key Account Manager CCM Hockey.

About Madden Analytics

Madden Analytics was founded in 2020 in Stockholm, Sweden, and has a customer and partner base including for example Eytys, Our Legacy, Eton, Gant, J Lindeberg, Care of Carl, Lyle & Scott and Grandpa. Through Maddens’ proprietary software, consumer brands and retailers can track and analyze sales, inventory and adjacent metrics - in wholesale as well as direct sales - with the ultimate goal of optimizing production and reducing oversupply. 

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, Canada, the company also has offices and operations in Sweden, Finland and Germany. CCM Hockey equips more professional hockey players than any other company, including superstars like Auston Matthews, Connor McDavid, Matt Dumba, Sidney Crosby, Seth Jones as well as key female players such as Brianna Decker, Kendall Coyne-Schofield and Sarah Nurse. 


Contact: Axel Jacobsson, CEO Madden Analytics, axel@maddenanalytics.com


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